Connexions

Branding

Connexions offer an employment, education and training advice service for young people aged 16-19.

We were asked us to create a comprehensive brand identity that also helped communicate a
range of career options. We successfully rolled out the graphic elements and language we
developed across leaflets, newsletters, annual reports and various training
support brochures.

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We developed the ‘Lets talk about...’ campaign.
Our concept took inspiration from the London Underground Map by Harry Beck, which used bold circular graphics and destination labels.