Barker and Stonehouse
Seasonal Campaigns
Barker and Stonehouse is a large and well-established furniture retailer that stocks some of the world’s biggest and best brands, including Natuzzi, Kartel and B&B Italia.
Our brief was to create a comprehensive set of seasonal brochures, direct mail, POS and in store offers that communicated the brands’ expertise as the retailer for trend inspired furniture.
The winter creative was shot with a Snow Queen theme using an icy, metallic paper backdrop contrasting with berry red fabric.
The beautiful image, together with the ‘Falling in love with the Barker and Stonehouse Winter Sale’ line, really caught the customers imagination and delivered a measured uptake in sales.
The spring creative was inspired by a ‘Secret Garden’ theme and was shot against a backdrop of wrought iron intertwined with ivy and yellow calla lilies.
The campaign instantly engaged customers, and inspired them to rethink their current interiors and consider a fresher option for the spring season.
The summer creative involved projecting gerbera flowers onto a blank canvas to create a multi dimensional, cascading summer garden. It was love at first sight.
The gorgeous image worked especially well with the ‘Falling in love with the Barker and Stonehouse Summer Sale’ line, and customers were well and truly hooked.
