Today, Argos is at the forefront of retail. It’s more than just a label - it’s bursting with energy and confidence. Using the new brand guidelines our brief was to target groups within the Private and Public Sector to open an account and place their first order through Argos for Business. This was effectively created across a range of touch points which included POS, a suite of literature and an online presence.
Argos for Business has since gained steady growth using a targeted Direct mail and online campaign with its customer base increasing significantly.
Our designs were developed onto exhibition and POS, along with a series of adverts to increase customer awareness.