Ebac, a worldwide leader in the dehumidifier manufacturing industry, needed to update its brand image and educate potential customers on why every home should have a dehumidifier. That’s why they asked us to create an easy-to-follow brand that would be effective across a range of touch points.
The brand we designed took a diagrammatic approach with simplified graphics that outlined the importance of why having an Ebac dehumidifier would benefit your home ‘come rain or shine.’
We also developed a POS unit for the 2000 dehumidifier series of products. This included a freestanding POS card that demonstrated why owning an Ebac dehumidifier was a much better choice than owning a competitor brand.
Finally, we designed a national press and magazine advertising campaign for the 6000 dehumidifier series, which made a huge and positive impact on sales.