Delcor is a long-standing British company that was established in 1967 and which specialises in handmade sofas. They asked us to freshen-up the company’s brand image, increase its audience, encourage customer loyalty, and strengthen its credentials as a high quality, bespoke, handcrafted manufacturer.
We developed a branding solution based on the personal touch, together with a signature style logo that gave the brand a clear sign of approval.
The Riposte typeface alluded to the Great Italian Masters and helped reflect and communicate the personality of the owner Rick Petini, who is of Italian descent.
Staying true to the company's core values of British heritage and handmade construction, we designed and produced a wide range of generic and seasonal POS collateral for the brand’s London Kings Road, Northumberland, Harrogate, Cheshire and Lincolnshire stores.
We also saw an opportunity to boost the brand’s British heritage and we helped the company make a bold statement with their vehicle livery.
Finally, we completed the project and helped the company deliver a strong and consistent message throughout all of their communications with a simple, yet up-market, business stationery set.