Barker and Stonehouse is a large and well-established furniture retailer that stocks some of the world’s biggest and best brands, including Natuzzi, Kartel and B&B Italia. Our brief was to create a comprehensive set of seasonal brochures, direct mail, POS and in store offers that communicated the brand’s expertise as the retailer for trend inspired furniture.
The winter creative was shot with a Snow Queen theme using an icy, metallic paper backdrop contrasting with berry red fabric. The beautiful image, together with the ‘Falling in love with the Barker and Stonehouse Winter Sale’ line, really caught the customers imagination and delivered a measured uptake in sales.
We also applied our winter design to Sale End invitations for an End of sale event in store.