Barker and Stonehouse is a large and well-established furniture retailer that stocks some of the world’s biggest and best brands, including Natuzzi, Kartel and B&B Italia. Our brief was to create a comprehensive set of seasonal brochures, direct mail, POS and in store offers that communicated the brand’s expertise as the retailer for trend inspired furniture.
The spring creative was inspired by a ‘Secret Garden’ theme and was shot against a backdrop of wrought iron intertwined with ivy and yellow calla lilies. The campaign instantly engaged customers, and inspired them to rethink their current interiors and consider a fresher option for the spring season.
To achieve maximum value from the design theme, we further developed the spring creative style into a cut price offer together with invitations for an in store preview event.