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Inspiration for the Argos for Business Staff recognition scheme

Inspiration

Featured work:

Delivering customer
service with a smile…

Argos for Business
Staff recognition scheme

Argos for Business

We delivered: Design / Photography / Scheme Development / Print / Online / POS

Featured work:

Staff Recognition Scheme

As the UK’s leading retailer with over 740 stores nationwide, Argos wanted to promote a new staff incentive programme for their in store staff. They asked us to develop a Brand identity for the ‘Smiles’ scheme, and we created a range of designs based on Argos’ core brand colours and typography.

Reward Cheque Book

Argos gave ‘Smiles’ Cheque Books to staff who showed exceptional commitment to customers and the books contained points that staff could spend. As part of the campaign, we designed, printed and managed the distribution of over 100,000 books.

POS & Postcard

We supported the ‘Smiles’ scheme with branded awareness postcards and in store POS collateral. Since it was introduced, results have shown that Argos are now even more committed to delivering a great customer experience.

Online Reward Marketing

We also developed a popular microsite to help drive the ‘Smiles’ concept. The site enabled Argos staff to login and check their points balance, and introduced a bit of friendly competition with real time updates on staff and store leaderboards. The site also allowed staff to spend their points on Argos products and also to learn more about the benefits of the reward scheme.

Argos for Business staff recognition card

Staff Recognition Card

Argos for Business smiles reward cheque book

Reward Cheque Book

Argos for Business smiles instore communication campaign

In store POS

Argos for Business smiles reward confirmation postcard

Postcard

Argos for Business smiles reward confirmation postcard

Postcard

Argos for Business smiles online recognition programme

Online

2015 fyfeanderson.com