Argos is one of the UK's longest-established, most distinctive, and most recognised brands, and we had the opportunity to build on this reputation by creating seasonal Christmas catalogues and seasonal flyers that would reflect their bright, cheerful brand values. We developed the sweep of the Argos logo into more of a smile, and brought this to life through our designs which included everything from Santa skiing to the curve of a Christmas tree. Ultimately, our concept helped strengthen and reinforce Argos' popular brand for everyone who interacted with it.
We took inspiration from the Argos 'smile' logo, and applied our creative thinking to the Christmas tree theme which was used across the brand, right through to in store POS collateral.
We also created a range of colourful illustrations that were heavily influenced by the Argos logo, and used these for special promotions such as Back to School and Mother's Day..