Argos for Business wanted to introduce an account that made it easy for business owners to buy products for their businesses. They asked us to create a brand identity from scratch, beginning with a name before rolling it out to include a suite of marketing material.
We applied the new business account brand identity to a wide range of additional touch points, from catalogue advertising, POS and exhibition material through to the website.
Argos for Business also asked us to create a template that they could use on the website, and we extended this part of the project to include online application forms and a dedicated microsite, all of which really helped build customer awareness of the brand.
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